Moments In Motion
Film Cypher
Overview
Film Cypher is a collective dedicated to documenting the global breaking community through analog film and physical media. Rooted in hip-hop culture, the project captures not only the dance but the people, fashion, and environments that shape the scene. The name combines “Film,” the analog medium used to document the culture, with “Cypher,” the circle where ideas and movement are exchanged. The brand identity was designed to feel raw, cinematic, and archival—reflecting the authenticity of the culture it represents.
What We Did
People Involed
Creative Director + Designer: Mark Collantes
concept
This concept highlights the cypher as the heart of breaking—a space where breakers showcase and test their years of training. The oscillation of the ellipses mirrors the chaotic and unpredictable energy of a cypher, while the elements shooting outward symbolize spotlights focusing on the action. The intentional distortion of the wordmark represents the warped perception of time as breakers get down.
graphic Element—Pattern
We created a custom pattern as a flexible graphic element, with silhouettes inspired by an image the client shared during discovery.
Print Collateral—Flyer
To complete the project we created flyers for the brands 5th year anniversary.
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